The Challenge

Create ongoing content that serves as a safe and trusted resource for families and caregivers of children with type 1 diabetes. Weill Media helped establish the voice and editorial calendar for this important partnership and continues to deliver content weekly for the website, Facebook, and Instagram, for this years-long project. Not only do the stories need to be informative, inviting and entertaining, they also need to be 100% accurate—and mindful of a regulatory review process.

Our Solution

Weill Media set up a content approvals system, complete with detailed editorial calendar, production management processes, writer management and a team of producers and editors with high-end national publication experience.Weill Media produces compelling stories celebrating the successes and challenges of families with type 1. We also streamlined the approvals process.

The Results

Inspiration and delight! The content we produce for this project provides ongoing tips, recipes, information and encouragement.